March 12 & 13
This ain’t your mama’s corporate conference.
RGE’s founders have spoken all over the world about email and we’ve made UNSPAM for those who are looking for something:
We hate being herded like cattle, getting terrible seats, and being talked to as an anonymous audience instead of an known individual. We’ve limited the number of attendees to under 250 to keep it intimate and friendly.
We hate getting to a conference session, only to find out it is washed down because a PR team or legal team changed the presentation or removed all the juicy details. We are working with all speakers to ensure that they say what they want AND what you want to hear.
We hate the words “business attire” so we’ve made UNSPAM a wear-what-you-want gathering. Want to wear a snuggie throughout? Go for it. Kind of person that wears socks with their sandals? We don’t care. Just keep your private parts covered so people can focus and you don’t get arrested.
We hate when we pay for a conference only to be peddled by companies on the stage. We’ve instituted a no-sales-pitch policy for all speakers.
We hate when conferences post brands’ logos to attract you to come. Yes, there are brands that will be there which you’ll recognize, but the reason you should come is the experience, the people, and what you get out of it - not because Company X will be there. RGE’s founders are pretty unattractive too.
We hate standard formats of sitting all day, so we are shaking it up with speakers, groups, competitions, games, awards, and more.
Who the hell should attend UNSPAM?
Most events like this want anyone with a pulse and a wallet to attend. Not us. This isn’t for everyone - and we are going to be upfront about that. The content is going to be tailored to a specific kind of person. Here is who we think we’ll get the most out of it:
- People who send over 10,000,000 emails per year AND more than an email per week
- People who have had more than a year or two in email
- People who know at least a little bit of HTML (i.e. changing text, images, links, etc without a WYSIWYG editor)
- People who aren’t uptight or think they know everything
- People who are focusing on metrics other than open rates (or trying to)
- People who are looking at ways to generate new ideas from others
- People who are open to meeting new people and work in groups
- People who know what RGE is and aren’t offended easily
South Carolina. Not to be confused with the other Greenvilles in the USA. You may know it for the famously talented people, such as Nobel-prize winners, Billboard-topping musicians, professional athletes, civil rights leaders, or notable designers. Or as one of the fastest growing cities in the USA and named 3rd Best Small City to visit in America by Condé Nast Traveller last year.
But that’s not why we chose Greenville, SC. The real reason is because we’re lazy. Even though the RGE team is remote, a few of us live in Greenville already or nearby and it is easier to plan something like this on our home turf. Sorry if you live somewhere far away. Maybe we’ll come closer to you next year.
Are there discounts for UNSPAM?
Nope. This thing is priced for us to break even - even with the limited amount of sponsorship we’ve lined up. It is also way cheaper than other email conferences. If you can’t afford to come, then you probably can’t afford to implement some of the things that you’ll learn here too.
We aren’t in the business of telling you what to do. Hotel, Airbnb, RV, friend’s couch… there are plenty of options in downtown Greenville. Here are some suggested hotels within a few blocks of the conference and based on where people stayed for UNSPAM 2019:
For planning purposes, the address of the event is:
Greenville ONE building
1 Main Street, Greenville, SC, 29601
We’re still ironing out the details, but here’s what we’ve worked out so far:
- 7:00 pm: Early Checkin & Icebreaker Event
- Onsite checkin between 8 am and 9:30 am
- 9:45 am: Welcome & Ground Rules
- 10:15 am: What’s in store for 2020
- 10:45 am: Speaker 1 (Analyzed Design Trends)
- 11: 30 am: Speaker 2 (Email Industry Benchmarks & Forecast)
- 12:15 pm: Break for sustenance
- 1:30 pm: Speaker 3 (Glorious Automations)
- 2:00 pm: Panel 1 (A/B Tests’ Biggest Learnings)
- 2:30 pm: Speaker 4 (Staying Out of the Spam Box)
- 3:00 pm: Panel 2 (Filling Your ESP Gaps)
- 3:30 pm: Break
- 4:15 pm: Group Activity (Surprise)
- 5:30 pm: Break
- 6:30 pm: Dinner Party (if we can get a sponsor)
- 8:45 pm: Group Activity (optional)
- 9:00 am: Breakfast (if we can get a sponsor)
- 10:00 am: Day 2 Welcome & Recap
- 10:15 am: Team RGE Findings
- 10:50 am: Speaker 5 (Winback & Retention Strategies)
- 11:30 am: Panel 4 (Adventures in AMP & Interactivity)
- 12:00 pm: Speaker 6 (Make Your Email Accessible)
- 12:40 pm: Lunch Break
- 2:00 pm: Speaker 6 (Email’s Job)
- 2:30 pm: Speaker 7 (How to make it personal and not creepy)
- 3:00 pm: Feedback Friday Live
- 4:00 pm: RGE Awards
- 5:00 pm: Ending remarks
In line with our “UN” principles, sponsors aren’t allowed to present, booth, or stalk attendees. On the other hand, if you are willing to abide by those principles, we’re open for discussions to see how we can put that sweet “Marketing & Event” budget to use. Send us an email here:
March 12 & 13 | Greenville, South Carolina
A Really Good Emails Production
Yep, This is a real thing