Most events like this want anyone with a pulse and a wallet to attend. Not us. This isn’t for everyone - and we are going to be upfront about that. The content is going to be tailored to a specific kind of person. Here is who we think will get the most out of it:

• People who send over 1,000,000 emails per year AND more than an email per week
• People who have had more than a year or two in email
• People who know at least a little bit of HTML (i.e. changing text, images, links, etc without a WYSIWYG editor)
• People who aren’t uptight or think they know everything
• People who are focusing on metrics other than open rates (or trying to)
• People who are looking at ways to generate new ideas from others
• People who are open to meeting new people and work in groups
• People who know what RGE is and aren’t offended easily

You may think it is because of the famously talented people, such as Nobel-prize winners, Billboard-topping musicians, professional athletes, civil rights leaders, or notable designers. Or because it is one of the fastest growing cities in the USA and named 3rd Best Small City to visit in America by Condé Nast Traveller last year.

But you’d be wrong. The real reason is because we’re lazy. Even though the RGE team is remote, a few of us live in Greenville already or nearby and it is easier to plan something like this on our home turf. Sorry if you live somewhere far away. Maybe we’ll come closer to you next year.

Nope. This thing is priced for us to break even - even with the limited amount of sponsorship we’ve lined up. It is also way cheaper than other email conferences.

Yep. We know what a calendar looks like too. Unfortunately, for us to secure a space big enough for UNSPAM between February and May, only weekends were available. I guess it is one of the downsides of doing the conference in a cool place. We hope your mean bosses won’t mind giving you a day or two off work before or after which you can use to explore more of Greenville if you wish.

We want you to have a great time, but not at the expense of being a jerk or doing dumb stuff. If you want to know what that means, we've got a specific Code of Conduct that everyone agrees to by coming.