A Really Good Emails Production
April 6 & 7 | Greenville, SC
Yep, This is a real thing

RSVP Now - $285

This ain’t your mama’s corporate conference. RGE’s founders have spoken all over the world about email and we’ve made UNSPAM for those who are looking for something...

Uncrowded

We hate being herded like cattle, getting terrible seats, and being talked to as an anonymous audience instead of an known individual. We’ve limited the number of attendees to under 250 to keep it intimate and friendly.

Uncensored

We hate getting to a conference session, only to find out it is washed down because a PR team or legal team changed the presentation or removed all the juicy details. We are working with all speakers to ensure that they say what they want AND what you want to hear.

UNsolicited

We hate when we pay for a conference only to be peddled by companies on the stage. We’ve instituted a no-sales-pitch policy for all speakers.

Unprofessional

We hate the words “business attire” so we’ve made UNSPAM a wear-what-you-want gathering. Get cold and want to wear a snuggie throughout? Go for it. Kind of person that wears socks with their sandals? We don’t care. Just keep your private parts covered so people can focus and you don’t get arrested.

Unattractive

We hate when conferences post brands’ logos to attract you to come. We’ve got people from companies you may recognize, but the reason you should come is the experience, the people, and what you get out of it - not because some boring person from popular Company X will be there. RGE’s founders are pretty unattractive too.

Unconventional

We hate standard formats of sitting all day, so we are shaking it up with speakers, groups, competitions, awards, and more.

Anticipated Qs

Who the hell should attend UNSPAM?

Most events like this want anyone with a pulse and a wallet to attend. Not us. This isn’t for everyone - and we are going to be upfront about that. The content is going to be tailored to a specific kind of person. Here is who we think will get the most out of it:

  • People who send over 1,000,000 emails per year AND more than an email per week
  • People who have had more than a year or two in email
  • People who know at least a little bit of HTML (i.e. changing text, images, links, etc without a WYSIWYG editor)
  • People who aren’t uptight or think they know everything
  • People who are focusing on metrics other than open rates (or trying to)
  • People who are looking at ways to generate new ideas from others
  • People who are open to meeting new people and work in groups
  • People who know what RGE is and aren’t offended easily

Why the hell is UNSPAM in Greenville?

You may think it is because of the famously talented people, such as Nobel-prize winners, Billboard-topping musicians, professional athletes, civil rights leaders, or notable designers. Or because it is one of the fastest growing cities in the USA and named 3rd Best Small City to visit in America by Condé Nast Traveller last year.

But you’d be wrong. The real reason is because we’re lazy. Even though the RGE team is remote, a few of us live in Greenville already or nearby and it is easier to plan something like this on our home turf. Sorry if you live somewhere far away. Maybe we’ll come closer to you next year.

Are there discounts for UNSPAM?

Nope. This thing is priced for us to break even - even with the limited amount of sponsorship we’ve lined up. It is also way cheaper than other email conferences.

Did you guys know that the dates are on a weekend?

Yep. We know what a calendar looks like too. Unfortunately, for us to secure a space big enough for UNSPAM between February and May, only weekends were available. I guess it is one of the downsides of doing the conference in a cool place. We hope your mean bosses won’t mind giving you a day or two off work before or after which you can use to explore more of Greenville if you wish.

Can anyone do whatever they want at this thing?

We want you to have a great time, but not at the expense of being a jerk or doing dumb stuff. If you want to know what that means, we've got a specific Code of Conduct that everyone agrees to by coming.

What's the Agenda?

We’re still ironing out the details, but here’s what we’ve worked out so far:

April 6th

10AM - Noon Onsite Check-in
12:30 PM Kick-off Welcome, Details & RGE Keynote
1:30 PM COMMUNICATING LIKE A FRIEND, NOT A SERIAL KILLER
2:00 PM THE STATE OF THE EMAIL INDUSTRY & WHERE YOU FIT IN
2:30 PM PANEL: LEVELING UP YOUR CAREER IN EMAIL
3:00 PM TRENDS IN EMAIL DESIGN (ANALYSIS, NOT FLUFFY STUFF)
3:45 PM Break
4:15 PM Group Activity
5:00 PM Break for Dinner
7:30 PM Group Activity(optional)

April 7th

10:00 AM WELCOME BACK / LIGHT BREAKFAST
11:00 AM THE JOURNEY: TIMING & STRATEGY FOR POST-ACTION TRIGGERS
11:30 AM MAKING YOUR EMAIL PROGRAM THE PRIZED POSSESSION
12:00 PM FUTURE THINKING IN EMAIL
12:40 PM Lunch Break
2:00 PM WHY PERSONALITY MATTERS
2:30 PM A/B TESTING AND OVERCOMING CONFIRMATION BIAS
3:00 PM Live Feedback Friday
4:00 PM RGE Awards
5:00 PM Ending Remarks

Can I sponsor Unspam?

Probably not since we’ve already lined up some sponsors who are totally cool. But if you want to get in touch, we’ll be open to a conversation.

A Really Good Emails Production
April 6 & 7 | Greenville, SC

RSVP Now - $285