Really Good Emails presents

Unspam 2025

Date:
April 22 - 24, 2025
Location:
Baltimore
For folks who hate boring conferences.
Summed up in three words: unexpected, unconventional, unforgettable.

On-point topics.
Inspiring speakers.

Lindsay Tjepkema
Founder

The BRAVE Mindset: Revitalize How You Think About Your Email Program

Allison Bryant
Sr. Manager, Lifecycle Marketing

The ICE-T Framework: How to Know Which Experiments Matter (Before You Launch Them)

Naomi West
Senior Product Marketing Manager

The Successful Applications of Text-based Emails

Kelsey Yen
Lifecycle Marketing Manager

Email Industry Trends

Jessa Moon
Email Development Expert

Adventures in D&D: An Email Maker's Quest from Design to Development

Natalie Jackson
Director of Demand Generation

Confessions of an Ex-Newsletter Sender

Rob Gaer
Senior Software Engineer - Email

Lost in Translation: The Art of Developing Email Localization

Tylor Loposser
Associate Creative Director

Email Design Trends

Sarah Gallardo
Lead Email Developer

Email Accessibility MythBusting: How Our Misconceptions Impact Disabled Users

Anne Wave
Director, Lifecycle Marketing

Mapping Your Zone of Genius: Building a Business Case for Boundaries

Lianna Patch
Conversion Copywriter

Ew, Feelings: 7 Emotional Triggers that Drive Users to Take Action

Location

Our conference venue

Lord Baltimore Hotel

The Lord Baltimore Hotel stands as one of Baltimore's most iconic landmarks, rich in history and grandeur. Opened in 1928, this stunning Art Deco hotel has hosted dignitaries, celebrities, and guests from around the world (and now you!) Recently restored to preserve its timeless elegance while offering modern amenities, the Lord Baltimore remains a testament to the city’s vibrant past.

20 W Baltimore St, Baltimore, MD 21201

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What's near the venue?

Downtown Baltimore

Lord Baltimore Hotel is conveniently located within walking distance of some fantastic restaurants. Whether you're in the mood for seafood, international cuisine, or classic American fare, you'll find plenty of great spots nearby, including the famous Lexington Market, The Food Market, and Woodberry Kitchen. It's a perfect spot for food lovers looking to enjoy the best of Baltimore's culinary scene!

3 days of fun & learning.

And a little bit of R&R too.
Tuesday, April 22nd
2:00 pm
Lord Baltimore Lobby
Early registration
2:00 pm
Lord Baltimore Lobby
Early registration
7:00 pm
Lord Baltimore Skybar
Welcome Shindig
7:00 pm
Lord Baltimore Skybar
Welcome Shindig
Wednesday, April 23rd
7:30am
Calvert Ballroom Foyer and Versailles Ballroom
Registration and breakfast
Carlos S.
Company
7:30am
Calvert Ballroom Foyer and Versailles Ballroom
Registration and breakfast
9:30am
Calvert Ballroom
Welcome
Carlos S.
Company
9:30am
Calvert Ballroom
Welcome
Logan Sandrock Baird
Really Good Emails + Beefree
9:45am
Calvert Ballroom
The BRAVE Mindset: Revitalize How You Think About Your Email Program
Carlos S.
Company
9:45am
Calvert Ballroom
The BRAVE Mindset: Revitalize How You Think About Your Email Program
Lindsay Tjepkema
Human Brands Win
10:30am
Calvert Ballroom Foyer
Coffee break
Carlos S.
Company
10:30am
Calvert Ballroom Foyer
Coffee break
11:00am
Calvert Ballroom
The ICE-T Framework: How to Know Which Experiments Matter (Before You Launch Them)
Carlos S.
Company
11:00am
Calvert Ballroom
The ICE-T Framework: How to Know Which Experiments Matter (Before You Launch Them)
Allison Bryant
GlossGenius
11:45am
Calvert Ballroom
The Successful Applications of Text-based Emails
Carlos S.
Company
11:45am
Calvert Ballroom
The Successful Applications of Text-based Emails
Naomi West
Parcel
12:25pm
Lunch
Carlos S.
Company
12:25pm
Lunch
2:00pm
Calvert Ballroom
Email Industry Trends
Carlos S.
Company
2:00pm
Calvert Ballroom
Email Industry Trends
Kelsey Yen
Really Good Emails + Beefree
2:45pm
Calvert Ballroom
Adventures in D&D: An Email Maker's Quest from Design to Development
Carlos S.
Company
2:45pm
Calvert Ballroom
Adventures in D&D: An Email Maker's Quest from Design to Development
Jessa Moon
3:25pm
Calvert Ballroom Foyer
Coffee break
Carlos S.
Company
3:25pm
Calvert Ballroom Foyer
Coffee break
3:55pm
Calvert Ballroom
Group Activity Kick-off
Carlos S.
Company
3:55pm
Calvert Ballroom
Group Activity Kick-off
Mike Nelson
Really Good Emails
4:05pm
Group Activities
Carlos S.
Company
4:05pm
Group Activities
6:30pm
Versaille Ballroom
Dinner, by Customer.io
Carlos S.
Company
6:30pm
Versaille Ballroom
Dinner, by Customer.io
Thursday, April 24th
7:30am
Versailles Ballroom
Breakfast
Carlos S.
Company
7:30am
Versailles Ballroom
Breakfast
9:30am
Calvert Ballroom
Day 2 Kick-off
Carlos S.
Company
9:30am
Calvert Ballroom
Day 2 Kick-off
Logan Sandrock Baird
Really Good Emails + Beefree
9:45am
Calvert Ballroom
Fireside Chat with Lindsay Tjepkema
Carlos S.
Company
9:45am
Calvert Ballroom
Fireside Chat with Lindsay Tjepkema
Lindsay Tjepkema
Human Brands Win
10:25am
Calvert Ballroom Foyer
Coffee break
Carlos S.
Company
10:25am
Calvert Ballroom Foyer
Coffee break
10:55am
Calvert Ballroom
Confessions of an Ex-Newsletter Sender
Carlos S.
Company
10:55am
Calvert Ballroom
Confessions of an Ex-Newsletter Sender
Natalie Jackson
CBIZ
11:35am
Calvert Ballroom
Lost in Translation: The Art of Developing Email Localization
Carlos S.
Company
11:35am
Calvert Ballroom
Lost in Translation: The Art of Developing Email Localization
Rob Gaer
Miro
12:15pm
Lunch
Carlos S.
Company
12:15pm
Lunch
1:45pm
Calvert Ballroom
Email Design Trends
Carlos S.
Company
1:45pm
Calvert Ballroom
Email Design Trends
Tylor Loposser
Zeta Global
2:25pm
Calvert Ballroom
Email Accessibility MythBusting: How Our Misconceptions Impact Disabled Users
Carlos S.
Company
2:25pm
Calvert Ballroom
Email Accessibility MythBusting: How Our Misconceptions Impact Disabled Users
Sarah Gallardo
Oracle
3:05pm
Calvert Ballroom Foyer
Coffee break
Carlos S.
Company
3:05pm
Calvert Ballroom Foyer
Coffee break
3:35pm
Calvert Ballroom
Mapping Your Zone of Genius: Building a Business Case for Boundaries
Carlos S.
Company
3:35pm
Calvert Ballroom
Mapping Your Zone of Genius: Building a Business Case for Boundaries
Anne Wave
Alma
4:15pm
Calvert Ballroom
Ew, Feelings: 7 Emotional Triggers that Drive Users to Take Action
Carlos S.
Company
4:15pm
Calvert Ballroom
Ew, Feelings: 7 Emotional Triggers that Drive Users to Take Action
Lianna Patch
Punchline Copy
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FAQs

All the questions fit to ask, and a couple extra

How can I contact the event organizers?

• For general questions about the Unspam not covered by these FAQs, please reach out to us at unspam@reallygoodemails.com

• For inquiries specifically about your ticket purchase, email us at tickets@reallygoodemails.com

Are there ticket discounts available?

There is a group discount available for groups of five or more—the more the merrier! Aside from that, we've made a commitment to keep our ticket prices as low as we are able in order to keep Unspam financially accessible.

Will this event be livestreamed/Can I attend virtually?

We won't be livestreaming this event, but later in the year we will release recordings of our sessions on the Really Good Emails Youtube channel (we'll announce that in the Really Good Emails newsletter). We like to keep Unspam feeling intimate and focused on in-person connections.

Is there a special room rate at the Lord Baltimore for Unspam attendees?

Absolutely! The Lord Baltimore has given us a lovely room rate discount, which you can access through this URL: https://www.lordbaltimorehotel.com/book/dates-of-stay?groupID=4591912

Or, simply mention Unspam or add it as a note when booking your room and they'll make sure the discount is applied.

What meals are included with my ticket?

Here's the breakdown of which meals will be included with your Unspam ticket:

• Tuesday, April 22 - we'll have a Welcome Shindig in the evening at 7pm with beverages and light bites

• Wednesday, April 23 - Breakfast, lunch and dinner will all be provided

• Thursday, April 24 - Breakfast and lunch will be provided

How do I request accommodations for diet or accessibility?

The last two questions in our ticket checkout form provide opportunity for you to make any dietary or accessibility requests you may need. We want Unspam to feel safe and inclusive for everyone, so please let us know how we can do that for you!

When should I plan to arrive and depart?

• On Tuesday, April 22nd we'll have early registration from 2-4pm, and then a Welcome Shindig at 7pm. We'd love to see you at the welcome mixer!

• On Thursday, April 24th, we will be wrapping up around 5pm-ish, and we'll have great sessions and opportunities for connection right up until the very end, so we'd deeply encourage you to stick around until then.

Is there a place to stash my luggage?

If you are staying at the Lord Baltimore (and we hope you are):

• If your room isn't ready when you arrive, you can leave your luggage with them at the front desk

• After you check out, you can also stash your luggage with them at the front desk until you're ready to leave

If you are not staying at the Lord Baltimore, we encourage you to check with your place of lodging about storing your luggage

Is there a dress code for the event?

We're definitely on the casual side of conferences—t-shirts and jeans are common, but come in what makes you feel comfortable and confident! Opera capes, mumus and old-timey barrels with suspenders are all welcome (though you'll have problems sitting down in the barrel).

What's the policy on cancellations, transfers and refunds?

You can find the longer write-up on our Terms page, but for the TL;DR

• If you need to cancel and it's more than 30 days from the event start, email tickets@reallygoodemails.com and we can refund your ticket

• If it's less than 30 days to the event start, we can't refund your ticket but we can transfer it to another individual

• If it is less than 30 calendar days prior to the Unspamstart date, payments made are not refundable for any reason, including, but not limited to, failure to use conference attendance credentials due to illness or any event beyond the reasonable control of the parties, such as an act of God, natural disaster, travel-related problems, or an act of terrorism

Is there onsite parking at the Lord Baltimore?

Yes, there is onsite parking for attendees at the rate of $21 per day.  Just mention you are attending Unspam.

Still have questions?

Contact

What Makes it Different

Uncrowded

We’ve limited the number of attendees to under 250 to keep UNSPAM intimate and friendly. Why? Because no one likes being herded like cattle, getting a terrible seat, and being talked to as an anonymous audience member instead of a known individual.

Unconventional

This isn't just an event to sit and be talked at. Yeah we have speakers, but we also have groups, competitions, games, awards, and more. Come as you are (socks & sandals if that's your thing) and experience UNSPAM with experts who actually do email stuff.

Uncensored

No juicy details redacted by PR or legal. Timely topics from real practitioners, so you get exactly what you need–straight, no chaser.

Unsolicited

You want to learn and enjoy yourself, not to be paraded down an aisle of booths and have your info sold to the highest bidder. At UNSPAM the speakers and events are for you, not the other way around.

Videos

Some of our top sessions from past Unspam events for your viewing pleasure

Real words from real email geeks

Need to convince your boss?

Switch to “Boss Mode”

At Really Good Emails and Beefree, our dream (so lofty!) is to take you from inspiration to creation. RGE curates the best in email design, while Beefree turns that inspiration into reality with intuitive, no-code tools. But great email isn’t just about tools (that would be boring)—it’s about community. We know that when we look for inspiration, we find it in one another's work, and when we create...look, it's inherently communal, right? We rely on the knowledge and techniques we've learned from one another. That’s why we host the Unspam conference. Because we're in this together.

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