Email for
Commerce
Email is often misconceived as the last gateway to the checkout. In reality, it should be the beginning of your customer relationship – a chance for your brand to communicate ideas, focus on storytelling, provide recommendations and personalization, and establish value… long after the offer codes expire (if you need a code at all). Join us in Chicago as we share the everlasting strategies that build better lifetime engagement and purposeful communication.
Real talk Covid: Unspam is a community first and foremost, and we believe our attendees want to do right by one another. Vaccination is a requirement to attend our 2022 events.
See our Covid safety plan.
Smart Speakers.
Smart Topics.
The Psychology Behind Your Sales Campaigns. (Why your emails suck and how to fix them.)
The Psychology Behind Your Sales Campaigns. (Why your emails suck and how to fix them.)
The Psychology Behind Your Sales Campaigns. (AKA Why your emails suck and how to fix them.)
A talk about Robert Cialdini's 7 Principles of Persuasion and how they can and should be incorporated into effective email copy and visuals that reinforce basic human psychology and desires to generate more sales.
A talk about Robert Cialdini's 7 Principles of Persuasion and how they can and should be incorporated into effective email copy and visuals that reinforce basic human psychology and desires to generate more sales.
Process & Intention First
Process & Intention First
Process & Intention First
If you’re wondering how to improve your email metrics, the answer is right in front of you. In this talk, you’ll learn how to listen to your customers, put together emails that respond to their needs, and make the numbers go up in a way that is hopefully not gross. As a bonus, you’ll also learn how optimization came to be in contemporary email marketing, and what everybody should do now.
If you’re wondering how to improve your email metrics, the answer is right in front of you. In this talk, you’ll learn how to listen to your customers, put together emails that respond to their needs, and make the numbers go up in a way that is hopefully not gross. As a bonus, you’ll also learn how optimization came to be in contemporary email marketing, and what everybody should do now.
The Ecommerce Career Path
The Ecommerce Career Path
The Ecommerce Career Path
A former journalist, Carol built a career in digital marketing & eCommerce by connecting the dots between data & storytelling, and found out that content isn’t king––first party data is. She’ll share experiences and discoveries she’s made along the way, along with insights you can use on your path.
Close ModalThe 'Mise en Place' of the Email Production Process
The 'Mise en Place' of the Email Production Process
The 'Mise en Place' of the Email Production Process
Preparing and organizing the ingredients before production starts is not a new concept. We’ll take a look at industries working under high pressure and heat and identify the steps you’ll use to take your campaigns from good ideas to great designs. What to prepare: - Bring a notebook - Come hungry - Wash your hands
Close ModalDissecting Black Friday Calendar Creep
Dissecting Black Friday Calendar Creep
Dissecting Black Friday Calendar Creep
First it was Black Friday. Just a single day on the calendar. Then it was Black Friday week. Then month. From sales beginning weeks ahead of this shopping holiday to extending discounts after the post-Thanksgiving festivities have come and gone, BFCM has overtaken a huge chunk of the annual content calendar for many companies, but especially ecommerce. It's easy to forget, though, that Black Friday isn't doing anything, marketers are. In this session we'll dig into the data to answer many of the questions around the behavior, strategies, and trends of specific Black Friday-focused brands including:<br>
Who is starting their Black Friday campaigns the earliest?<br>
Is anyone still waiting until day of?<br>
Who is in the middle and which direction are they heading?<br>
How are these trends changing over time?<br><br>
Where should you and your team fall on this spectrum of strategies? At the intersection of the opportunity of open wallets and the ongoing challenges of supply chains, this session will try to paint a clearer picture of what Black Friday content calendars looked like in the past and how they might change going forward.
Stop. Collaborate and Listen.
Stop. Collaborate and Listen.
Stop. Collaborate and Listen.
RGE’s back with a brand-new invention. Features representing an evolution. Clear to be your email solution. Will they ever stop?" Yo, I don't know. Switch it to dark mode, huh, and they’ll glow. So if you have a problem, this product will solve it. Now check out the hook while RGE revolves it.
Close ModalThis is Your Email on Burnout
This is Your Email on Burnout
This is your B̵r̵a̵i̵n̵ Email on Burnout
Experiencing and recovering from burnout or from a significant blocklisting look a LOT alike. This multitasking neuroscience and email deliverability power hour will show you just how alike these two events are, provide strategies for recovery, and help you come up with your own preventative maintenance plan.
Close ModalThe Rise of Conversational Commerce
The Rise of Conversational Commerce
The rise of Conversational Commerce
Using two-way communication to build deeper relationships with your customers. Commerce, by definition, is the exchange of something between people. Somewhere along the way, we lost sight of what makes buying and selling inherently human. We'll talk about the rise of Conversational Commerce, how it differs from retention and lifecycle marketing, and how we can build deeper relationships with the people that we want to buy from us.
Close ModalDesigning empathy into every part of your customer experience
Designing empathy into every part of your customer experience
Feedback Friday
Feedback Friday
We know... it sounds crazy to have all these amazing people on the same room
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Convene Chicago
A sleek and modern space to lounge and learn–Unspam style, with plenty of room to spread out, steps from Chicago's lakefront landmarks.
16 West Adams Street, Chicago, IL 60603, United States
Open in Google Maps
The perfect
schedule
Wednesday — April 27
8:00 pm
Thursday — April 28
Friday — April 29
Supported by our generous sponsors:
Want to be part of the family? Become a sponsor
Unlimited Exposure
Unleashed Reach
Real words from real email geeks
So many #emailgeeks so little time. Thanks to @reallygoodemail for putting on such an amazing event! I actually learned new info and made new friends. Can’t wait for the next one #unspam22
Some observations from #unspam22: First off, WOW OK I completely understand the hype. This is the single most thoughtful conference I've ever been to. Typically at a conference, introverts typically have to pretend to be extroverted and go hide in their hotel rooms at night.
I’m not much of a conference person but #unspam22 was my speed. Laid back. Welcoming. Organized. Fun swag. Good coffee. And just really cool people. Ill be back next year! TY, @reallygoodemail!
What can I say about #unspam22 except that it was an experience I won’t soon forget. So refreshing, illuminating, and just all around feel good vibes everywhere 🥰 THANK YOU to my new #emailgeeks friends for making this an amazing couple of days! 🤩
🔴 Empathy
🔴 Gratitude
🔴 Respect
🔴 Unity
🔴 Support
🔴 Encourage
🔴 Understanding
We are Email 💌
Email is Life 💌
It’s been real #unspam22 I ate food, met some friends, gained some knowledge and now I am heading home, I will be back #emailgeeks thank you @reallygoodemail for a fantastic time
Just finished up my #unspam22 time with @BrianBock16 at a comedy show. Thanks
@reallygoodemail for putting on such a thoughtful event!
"If this resonated with you, please stand up." FANTASTIC session at #unspam22, @Holobachgirl! I'm standing right along with everyone else. 💌💌💌
Just arrived home from #UNSPAM22A huge thank you to the team @reallygoodemail’s for putting on such a great event! And a big shout-out to all the speakers. Especially
@Holobachgirl whose talk resonated with everyone. I’ll never look at a tangled yarn ball the same way again.
@mattecook catches the energy ball during
@Holobachgirl spontaneous improv sesh (weeeeeeeeee.) Love the energy of #unspam22 and @reallygoodemail. Cannot top it.
2 days of #emailgeeks at #unspam22 and now a full day of baking. What did I do to get so lucky?
