Email for Leaders

London, UK
May 27-28, 2022
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The 2022 roadshow heads across the pond for our premier marketing and advertising event in 2022. Unspam isn’t just for people who manage marketing messaging; it’s a change in how you approach your entire strategy in communication to reach the best results. With tangible solutions you can implement instantly, Unspam provides the methods, research, network, and inspiration to transform your teams and programs.

Hundreds of thousands of email marketers use Really Good Emails each month to make their emails really good. Tons of time and effort is spent creating email, and our friends at Litmus say email drives an ROI of $36 for every dollar invested. 

Put on by the biggest email-dedicated experts who share their knowledge for two days, Unspam is attended by brands such as Peloton, Nike, Coinbase, Wiley, Shell, Unilever, Facebook, and hundreds more to improve their marketing performance. Questions such as “How can we make incremental improvements and what should we measure?” or “How do we run marketing teams that flow and collaborate?” are answered within the intimate, fun experience.

Unspam London puts the emphasis on strategy, execution, running teams, collaboration and more. Snag your seat today.

Smart speakers.
Smart topics.

Understanding and Testing Accessibility in Email

Mark Robbins
Software Engineer
@Salesforce

London - Feedback Friday

Matt Helbig
Head of Community
Really Good Emails

The SMART Email Marketer’s Mindset - Moving from good to awesome

Komal Helyer
Fractional CMO
@Fractional CMO

The art and science of banishing cognitive bias in your marketing

Kenda Macdonald
Founder
@Automation Ninjas

Hitting the Mark on Customer Experience

Gavin Laugenie
Global Head of Content
@Dot Digital

Communicating Your Brand Values

Holly Mander
Head of Strategy
@Action Rocket

Making Marketing Meaningful

Matthew Smith
Founder
@reallygoodemail

Stop. Collaborate and Listen.

Mike Nelson
Partner
@reallygoodemail

Wait... all these amazing people in the same room? Yup.

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The venue:

Convene, London

London's newest high-tech venue, a modern industrial workspace perfect for mixing and mingling.

Our conference venue:

Convene London: 22 Bishopsgate, London EC2N 4AJ, United Kingdom

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The perfect

schedule

Friday — May 27

9:00 am
Coffee + Registration
Coffee + Registration
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9:45 am
Day One London Welcome
Day One London Welcome
Mike Nelson
Welcome Unspammers! Mike will warm up the crowd with our groundrules, set expectations and kick off our first international event!
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10:00 am
Stop. Collaborate and Listen.
Stop. Collaborate and Listen.
Mike Nelson
RGE’s back with a brand-new invention. Features representing an evolution. Clear to be your email solution. Will they ever stop?" Yo, I don't know. Switch it to dark mode, huh, and they’ll glow. So if you have a problem, this product will solve it. Now check out the hook while RGE revolves it.
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10:45 am
Coffee Break
Coffee Break
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11:00 am
Communicating Your Brand Values
Communicating Your Brand Values
Holly Mander
To build a loyal customer base, gaining the trust of your audience is key. How you communicate your brand can determine if a customer chooses to engage with you or ignore you.
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12:00 pm
Lunch offsite
Lunch offsite
Grab a friend and have lunch at one of the fab markets nearby.
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1:45 pm
Campaign Awesome: The Workshop
Campaign Awesome: The Workshop
Grab a new friend and head to lunch near our venue.
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3:00 pm
Speaker Speed Dating
Speaker Speed Dating
Slotted for London
More than a coffee break, here's your chance to connect with our amazing experts, as well as fellow guests and the RGE team.
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4:00 pm
Making Marketing Meaningful
Making Marketing Meaningful
Matthew Smith
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4:15 pm
The Art and Science of Banishing Cognitive Bias in Your Marketing
The Art and Science of Banishing Cognitive Bias in Your Marketing
Kenda Macdonald
The human brain does odd things. It is full of corruptions, or cognitive biases, and these little errors we all make on a daily basis are bad for your marketing. They damage your conversion rates, lose you customers and undermine your marketing efforts. But all is not lost. We can fight back against the brain. In this session you’ll learn how to combat these challenges with your emails and your marketing, you’ll learn how to increase conversion rates, engagement and customer loyalty.
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5:30 pm
Crazy Golf at Swingers sponsored by Iterable
Crazy Golf at Swingers sponsored by Iterable
Join the Unspam speakers and your fellow attendees for an evening of fun and a beverage of your choice.
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Saturday — May 28

9:30 am
Coffee + Mingle
Coffee + Mingle
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10:30 am
The SMART Email Marketer’s Mindset - Moving from good to awesome
The SMART Email Marketer’s Mindset - Moving from good to awesome
Komal Helyer
The secret to success? Actually it’s YOU! In this interactive workshop Komal Helyer shows it’s not just the hard skills and years of experience you bring to the table, it’s so much more. Some people will tell you these things can’t be learned. Komal is here to show you how they can, and how you can apply them universally - from campaign to career. Get ready for a fun way to kickoff the day and meet your fellow attendees.
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11:30 am
Understanding and Testing Accessibility in Email
Understanding and Testing Accessibility in Email
Mark Robbins
There has been a lot of improvement in email accessibility in recent years, but what effect does it really have? In this session, we'll look at how assistive technology works and how we can use it ourselves to test our emails and better understand the positive effect these improvements can have for our users.
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12:30 pm
Lunch
Lunch
Grab another new friend and go eat something yum.
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2:00 pm
Hitting the Mark on Customer Experience
Hitting the Mark on Customer Experience
Gavin Laugenie
Customer experience can make or break a brand. Good experiences lead to business growth, increased conversions, and longer customer retention. But what makes a good customer experience? Hitting the Mark takes a comprehensive look at the marketing practices of 100 global ecommerce brands to discover the winning tactics marketers are adopting to engage their audiences at scale. Analysing the good, the bad, and the ugly we’ve discovered key takeaways to help you uncover the data, channels, and tactics you need to make your customer experience dreams a reality.
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3:00 pm
Feedback Friday
Feedback Friday
Matt Helbig
RGE's own Matt Helbig takes you through trends and tactics in this live email review.
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4:00 pm
Unspam Wrapup
Unspam Wrapup
Mike Nelson
You laughed, you cried. (We hope, maybe just a little?) Mike Nelson will walk us through it all before we bid farewell to another Unspam.
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Supported by our generous partners:

Want to be part of the family? Become a sponsor

Unlimited Exposure

Mailjet by sinch

Unleashed Reach

Iterable
Iterable

Real words from real email geeks

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So many #emailgeeks so little time. Thanks to @reallygoodemail for putting on such an amazing event! I actually learned new info and made new friends. Can’t wait for the next one #unspam22


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Some observations from #unspam22: First off, WOW OK I completely understand the hype. This is the single most thoughtful conference I've ever been to. Typically at a conference, introverts typically have to pretend to be extroverted and go hide in their hotel rooms at night.

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So happy! Friends everywhere! #unspam22 #email

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I’m not much of a conference person but #unspam22 was my speed. Laid back. Welcoming. Organized. Fun swag. Good coffee. And just really cool people. Ill be back next year! TY, @reallygoodemail!

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What can I say about #unspam22 except that it was an experience I won’t soon forget. So refreshing, illuminating, and just all around feel good vibes everywhere 🥰 THANK YOU to my new #emailgeeks friends for making this an amazing couple of days! 🤩

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🔴 Empathy
🔴 Gratitude
🔴 Respect
🔴 Unity

🔴 Support

🔴 Encourage

🔴 Understanding

We are Email 💌

Email is Life 💌

#unspam22 #emailgeeks

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It’s been real #unspam22 I ate food, met some friends, gained some knowledge and now I am heading home, I will be back #emailgeeks thank you @reallygoodemail for a fantastic time

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Just finished up my #unspam22 time with @BrianBock16 at a comedy show. Thanks

@reallygoodemail for putting on such a thoughtful event!

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"If this resonated with you, please stand up." FANTASTIC session at #unspam22, @Holobachgirl! I'm standing right along with everyone else. 💌💌💌

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Just arrived home from #UNSPAM22A huge thank you to the team @reallygoodemail’s for putting on such a great event! And a big shout-out to all the speakers. Especially

@Holobachgirl whose talk resonated with everyone. I’ll never look at a tangled yarn ball the same way again.

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@mattecook catches the energy ball during

@Holobachgirl spontaneous improv sesh (weeeeeeeeee.) Love the energy of #unspam22 and @reallygoodemail. Cannot top it.

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2 days of #emailgeeks at #unspam22 and now a full day of baking. What did I do to get so lucky?

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